With Burger King undergoing a massive makeover that includes new décor, delivery options and health-conscious menu offerings such as garden salads, snack wraps and real fruit smoothies, the burger house needed a little bit of star power to get folks to take notice.
For one of BK’s new ads, the chain tapped R&B diva Mary J. Blige to peddle its new chicken snack wraps — through song, naturally. To the tune of Blige’s “Don’t Mind,” from her latest disc, “My Life II … The Journey Continues (Act 1),” she belts lyrics promoting the wrap’s “crispy chicken, fresh lettuce, three cheeses, ranch dressing, wrapped up in a tasty flour tortilla.”
The jingle isn’t nearly as catchy as McDonald’s iconic Big Mac jingle and just might be so cringe-worthy that it could land Blige on lists of the most embarrassing celebrity commercials of all time. But she will be in good company: the chain also recruited David Beckham, Jay Leno and Steven Tyler, and actresses Salma Hayek and Sofia Vergara for Spanish-market ads.
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