First Lady wine went on sale in the circular cellar at Sevnica Castle in Slovenia and the first 300 bottles sold out in three days.
Another 2,000 bottles of the Blaufränkisch wine are ready for sale in the 12th century castle’s gift shop and the town centre’s tourist office.
Melania Trump, who this year became US First Lady after the election of her husband Donald Trump as president, has nothing to do with the wine other than she grew up in the small industrial town – then part of Yugoslavia – before becoming a model. Her name was Melanija Knavs.
Made by four local winemakers and priced at €27.90, First Lady wine is twice as expensive as the shop’s other premium Blaufränkisch wines – usually sold under the grape’s local name, Modra Frankinja.