Nice-young-man-your-mom-wouldn’t-mind-dating-if-she-was-30-years-younger Michael Bublé has joined forces with America’s Favorite White Zinfandel to bring you the most perfect marketing storm of all time. Behold.

I spotted this while spending time in my favorite aisle in my local grocery store, the wine and fancy beer aisle, and it was so magical that I had to pause and photograph it. If you can’t tell from the picture, it’s a 4 pack of conveniently purse-sized bottles of white zin and a picture of Michael Bublé inviting you to Come Cry With Him. It’s a marvelous night for a tiny bottle of winedance.