Suerte Tequila releases new glow-in-the-dark packaging

Suerte Tequila has launched a limited-release bottle of its Extra Añejo tequila that features glow-in-the-dark packaging. The 750-mL glass bottles are made by Bruni Glass and screen-printed by Monvera Glass Décor.

According to Suerte, the glow-in-the-dark look is executed through photoluminescent pigments within the manufacture of the enamel coatings. According to the company, the vibrant glow that results is an advance in traditional glow-in-the-dark technology as it requires a shorter charge time and releases light over a longer period of time.