A wine company has been criticised after it compared its product in an advert to something altogether less quaffable.

Premier Estates Wine shared their advert for their wine with the hashtag #TastetheBush, a subtlety that wasn’t lost on viewers when the glass was put down on the table in front of the brunette.

The latest ‘bad taste’ advert – following Protein World’s controversial ‘Beach Body Ready’ campaign and the Bic stationery fail – shows that advertisers are working on any level to get their product known – even if it’s for all the wrong reasons

Twitter comments included Princess Pocket who told then: “Thanks for your ad. Now I know what brand to avoid like herpes”.