Robert Rodriguez and John Malkovich have made a movie that no one currently alive will ever see—and that’s just fine by them.

The film is called 100 Years, and it was financed by French cognac maker Louis XIII (pronounced “Louie Trez”), whose marketers conceived this unusual, ingenious idea.

Louis XIII, officially known as Louis XIII de Remy Martin, is a brand that prides itself on
craftsmanship. Its cognac is made from wine grapes grown in the Grande Champagne territory of Cognac, France. It is blended from 1,200 eaux-de-vie (brandy) that takes 100 years to craft. Fred & Farid in New York produced the film under head of production Karim Naceur, in conjunction with Moonwalk Films and executive producer Gaspard Chevance.

Ludovic du Plessis, the brand’s global executive director, noted at a press conference with Rodriguez and Malkovich on Wednesday that it takes a century for each bottle of Louis XIII to age. So, why not do the same with a film?

“Our cellar master is crafting Louis XIII today that will be ready in 2115,” he noted. “He will never see his baby. He is working on something for people who haven’t been born yet. This is impressive, and this is our source of inspiration. This was the creative source of inspiration for the movie 100 Years.”