Exhausted moms and dads are the heaviest consumers of energy drinks


If you thought caffeine-laden energy drinks were just for basketball players, monster truck drivers, and video gamers, you’d be forgiven. Judging by commercials, they seem like the primary consumers.

But according to a new report from Mintel, a market research group, childless men are not the most likely to guzzle an energy drink or throw back an energy shot—dads and moms, it turns out, are even bigger fans.


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