Indulge Wines Thinks Outside the Box


Remember back in the day when wine came only in bottles? Then came boxed wine. But even that is essentially a bag inside a box. But now Californian vineyard Indulge Wines is cutting the box out of the equation with wine in a bag.

The winery based in Buellton, Santa Barbara County, is offering a 2009 Sauvignon Blanc and a 2009 Pinot Noir in 1.5-liter bags that are equivalent to two regular-sized bottles. And while they may not seem as classy, they do offer several benefits. One is portability, in that the bags are lighter to transport both for the buyer and for distribution, the “Astrapouch” accounting for only 2% of a full bag’s total weight. There’s also less waste, and the wine is set to keep for 30 days after opening.


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