KLM embraces its inner Kaaskop


A lesson for Stellenbosch who sold out to the Italianate bling of Summer Place in Hyde Park this week as showcase for their wines in Gauteng. The business class lounge at Schiphol this morning boasted an eg cheese-maker (shown below).

20121109 120916 KLM embraces its inner Kaaskop

Even the sweets are hopjes. How refreshing to see authentic ethnic marketing in action, rather than the rush to embrace Bedouin tents and Aston Martins and other inappropriate geegaws to market a product as old as South Africa itself.

20121109 121252 KLM embraces its inner Kaaskop