A decanter which promises to keep open wine fresh for nearly two WEEKS has reached three times its fundraising target on Kickstarter.

The ‘eto’ device uses a unique design to completely eliminate air in the decanter as it is sealed.

This prevents oxidation and can therefore keep open wine fresh for up to 12 days, according to its British designer Tom Cotton, 43.

It is estimated the average UK household pours away two glasses of wine a week or 624 million bottles a year.

The inventor launched a Kickstarter campaign earlier this month to raise £55,000 ($70,000) to put the decanter into production.

But that target was smashed within 32 hours and more than 1,600 armchair investors have now pledged a total of £174,919 ($225,000).

The eto has won critical acclaim from experts who were unable to detect a wine which had been opened seven days earlier in blind taste tests.

Mr Cotton started work on the design several years ago after a friend highlighted the method – common amongst wine experts – of transferring leftover wine into a smaller container to minimise air contact.

After experimenting, he discovered the method of reducing air exposure to be highly effective and started work on a marketable product.