BOS, the much-loved South African rooibos brand best known for its colourful cans of Ice Tea, has partnered with South African rugby icon Siya Kolisi, his wife Rachel Kolisi and the Kolisi Foundation, launching Siya Kolisi’s Limited Edition BOS can to celebrate all things wonderful about our country. For each Limited Edition can sold, BOS is donating 5% of the turnover to the Kolisi Foundation.
BOS Ice Tea is now available worldwide, with the brand benefitting from the growing consumer appetite for healthier beverages. According to a South African industry research report from Mordor Intelligence, peoples’ busy schedules and the increased demand for convenience, has led to consumers opting for quick and on-the-go beverage options such as ready-to-drink tea and coffee. Additionally, the shift towards healthier and more natural beverage options has increased the demand for organic, plant-based, and functional beverages.
Will Battersby, CEO of BOS Ice Tea, says the campaign is the culmination of BOS’s growth journey: “To partner with the Kolisi family and its foundation is a privilege, as they are uniquely South African, just like our rooibos tea. Siya has impacted the nation as a sporting icon and inspirational person, and Siya and Rachel are both making a significant difference in our vulnerable communities through their foundation. With France being our biggest international market and the Kolisi family moving there this year, we felt it fitting for BOS to shout to the rooftops about what we as a country have to offer, introducing Siya Kolisi’s Limited Edition design in Europe and in South Africa, sharing rooibos with the world while making a difference in the communities at home.”
The Limited Edition can has a bold beadwork design that draws inspiration from Siya Kolisi’s Xhosa heritage. The campaign drives the message that we are all brewed for greatness, with themes such as finding joy and connection, looking at people as individual works of art, and exploring how we can each make a difference.
Siya Kolisi says it’s very special for him to launch this can with traditional patterning from his culture: “It’s not just a can. It’s a can that will open so many doors, it will open so many opportunities in every community that we operate in. The support generated by this can could be supporting a woman; it could be getting a warm meal for a child. Those are things that I struggled with when I was young, and this will be making little Siya’s life a bit better.”
The Kolisi Foundation was founded by Siya and Rachel Kolisi in 2020 with a vision to change the stories of inequality. They believe that every small act of change matters, and that by “remembering the one, one by one,” we will impact the nation.
Rachel Kolisi is CEO of the Kolisi Foundation and says: “What’s great about this collaboration between BOS, the Kolisi Foundation, Siya and me, is that there is such a value alignment for us. Firstly, the fact that it is a proudly South African product that has gone global, but also that as a brand they’ve chosen to go beyond making sales and to give back to South Africa through the Kolisi Foundation.”
Siya Kolisi’s Limited Edition BOS Ice Tea not only supports the Kolisi Foundation, but also gives consumers the chance to win a trip for two to Paris, and other prizes such as BOS branded skateboards, and rugby balls and copies of Siya’s book Rise, both signed by him.
Siya Kolisi’s Limited Edition BOS Ice Tea is available at Checkers, Spar, Woolworths, Pick n Pay and Takealot, or online. The Recommended Selling Price is R 15,99, or R 89,99 for the banded six pack.