Amongst the many different drinks worldwide – from Scottish whiskey to Jamaican rhum to Belgian beer, Japanese sake is in a world of its own. Just like most things from the Orient, something about sake gives it an air of mystery. Truth be told, not many people know about it – its origins and history, how it is made, and even how it is consumed remain a topic of debate, especially to the uninitiated. But if you are interested in this wonderful drink, you’ve come to the right place. Here is your best guide to sake – and of course, how to choose your sake like a connoisseur. 


Like any ice lolly, the most important part of nailing a perfectly refreshing and delicious booze-infused ice popsicle is the ingredients. Ice lollies are just a couple of liquids mixed together, so if the flavour profile isn’t right, there’s nothing left for the treat to hide behind. However, consistency is also a huge part of a successful freeze. Nobody wants a runny ice lolly that melts before they can finish it, right?


Now you can drink your sake like a royal… A royal person, that is! Adorable calico cat design makes this a favourite Japanese inspired dinner party go to!


Coca-Cola and PepsiCo will not be advertising their namesake sodas with Super Bowl commercials this year.


Heineken has launched a responsible-drinking poster ad in New Zealand that encourages consumers not to drink its namesake lager brand.


Bacardi has released a record player and integrated bar for its namesake rum brand in the UK as it looks to tap into the at-home drinking trend.


Bacardi has overhauled a UK range of RTD cocktails under its namesake rum brand.


The National Hockey League?s newest team the Seattle Kraken has signed up spirit brand Kraken Rum, part of New Jersey-based Proximo Spirits, as a sponsor. The two namesake organisations begin their?


Bacardi has launched a Snapchat lens for its namesake rum that keeps consumers returning to reopened UK pubs a safe distance apart.


Bacardi has launched a new digital ad for its namesake rum brand, shot entirely by a cast in lockdown.