Diageo Becomes First Spirits Company To Sign Sponsorship Deal With Nfl

Smirnoff Vodka owner Diageo has signed a multiyear deal with the NFL to become the league's first spirits sponsor.


Budweiser And Other Brands Are Urging People To Get The Covid Vaccine So We Can Return To Normal

Budweiser, Google, Walgreens and other companies have launched ad campaigns to encourage consumers to get the vaccine.

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Starbucks To Test Cold Pressed Espresso As Cold Drink Sales Overtake Hot Beverages

Starbucks CEO Kevin Johnson said that more than half of the drinks sold by the coffee chain are cold, not hot.


Pepsico Unveils New Line Of Mountain Dew Energy Drinks With Lebron James’ Endorsement

PepsiCo's new Mtn Dew Rise Energy line is meant to compete in the energy drink category and draw in consumers who usually stick to coffee or juice.


Pepsi Says Revenue Jumped 8.8%, Sees 2021 Results Meeting Long-term Targets

Pepsi is anticipating mid-single-digit growth in organic revenue for 2021 and high-single-digit growth in core earnings per share.


Starbucks Tops Earnings Estimates Even As U.s. Recovery Hurt By Covid Resurgence

Shares of Starbucks have risen 13% over the last year, giving the company a market value of $123 billion.


Beyond Meat Shares Soar 26% As Company Teams Up With Pepsico To Make Plant-based Snacks And Drinks

Beyond Meat and PepsiCo announced Tuesday that they've formed a joint venture to create, produce and market snacks and drinks with plant-based substitutes.


Budweiser Will Sit Out Super Bowl, Funneling Marketing Dollars To Boost Vaccine Awareness

Budweiser will not be running a commercial during the Super Bowl for the first time in 37 years.


Coca-cola And Pepsi Won’t Be Advertising Their Namesake Sodas During The Super Bowl

Coca-Cola and PepsiCo will not be advertising their namesake sodas with Super Bowl commercials this year.


Starbucks Pledges $100 Million To Help Small Businesses And Black Communities

Starbucks will invest $100 million over the next four years in community development projects and small businesses in areas populated by people of color.

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