Commercial feature – If you love wine tasting and learning about different flavours in a glass then you might enjoy becoming part of the growing wine club trend.

Wine clubs, available via online retailers, give connoisseurs and enthusiasts the chance to order a series of wines on a monthly or quarterly basis.

This new craze for today’s wine culture makes it easier to try new kinds of wines where customers would usually have to go to the store to experience different varieties.

Once of the first wine clubs was started in 1971, by Paul Kalemkiarian, a manager of a California liquor store; Paul found that his customers appreciated him grouping wines together for them to try and purchase.

The concept of wine clubs has expanded from wineries to Internet retailers since customers continue to request and enjoy similar services. This progression to the online arena means it is easier than ever to purchase wines and also gives the opportunity to talk to people from all over the World.