According to a report in Decanter, wine in cartons can become a ‘successful niche’ in the UK, as the first Tetra Pak wines packaged in the country hit shop shelves.
Wine importer Raisin Social has teamed up with UK-based Greencroft Bottling and Tetra Pak to launch wines from two South African producers in Tetra Pak.
Waitrose will exclusively stock two Fairtrade wines from Du Toitskloof, a Cabernet Sauvignon-Merlot red and a Chenin Blanc-Sauvignon Blanc.
Also, in an initial production run of 100,000 Tetra Pak cartons, will be a Shiraz-Cabernet Sauvignon, and a Chenin Blanc-Sauvignon Blanc from Namaqua wines, which will go into retailers including Costcutter, Budgens, Nisa and Londis.
Globally, around 10% of still wines are packaged in cartons, which supporters say are lighter, easier to recycle and more convenient than glass bottles.
However, in the UK, a recent survey by Wine Intelligence found that bottles remain ‘by far the most popular choice’.
more on decanter.com