Banana Republic is teaming with a winery on a QR code campaign that extends brand engagement via a one-stop shop for party planning.

Limited-edition bottles of wine from Clos du Bois Winery feature a tie-in with Banana Republic that includes labels designed by the retailer’s creative director and a QR code. The QR code on each label gives users access to a holiday party soundtrack, style tips, entertaining advice and food and wine recommendations.

“In this campaign, the QR Codes are connecting consumers to additional content right from the bottle,” said David Javitch, vice president of marketing at Scanbuy Inc., New York. “This is a fantastic way to extend brand engagement from something as simple as the package, and the content they are providing is adding value to the consumer.”