Beerhouse, the brand that has been championing the beer revolution (specifically craft beer) in South Africa for the last few years, is now extending its beverage offering by partnering with everyone’s favourite SA rapper, Jack Parow. Through this venture, Beerhouse will be adding craft brandy to their ‘99 bottles of beer and 25 on tap’.
Parow recently launched his very own craft ‘karate-water’ brand, Parow Brandy, after sampling the golden nectar for years. He used the wisdom gained from his brandy experiences to create an authentic brandy for the people. And it is this very Parow Brandy that can now be enjoyed at all Beerhouse branches nationwide.
Always on the forefront of innovation, Beerhouse also introduced a new food movement last year with its #BrewFood revolution – teaming up with Ultimate Braai Master winner and Laat Die Potte Prut presenter, Piet Marais (and his team), to present an exploration that brought a fusion of food and beer together. Yes, indeed food and even dessert made with beer as an ingredient.
Says Randolf Jorberg, co-owner (and ‘head dreamer’) of Beerhouse: “Apart from beer, the Beerhouse team is completely aware of South Africans’ love of ‘klippies and coke’, or ‘karate-water’ as it is colloquially known. With our fingers on the pulse at all times, we absolutely love to surprise Beerhouse fans with something new and fresh. So a natural progression for us was to introduce craft brandy to our craft beer collection, and who better than the man himself, Jack Parow, to be part of this adventure with his Parow Brandy. We naturally have some other new craft surprises up our sleeves, so watch this space, but enjoy this craft brandy addition in the meantime.”
Beerhouse launched the introduction of the Parow Brandy to their collection with a Karate Water Tour featuring Jack Parow. This will be followed by an additional Jack Parow concert at Beerhouse Long Street (Cape Town) on the 26th of May.
Over and above, Beerhouse will be offering the very first ‘craft brandy’ special in the country – the Parow Brandy special at a mere R65 for two doubles plus a 330ml coke. Those attending the Karate Water Tour will be able to enjoy this special for free upon entry (one drink per ticket) – in effect taking R65 off the ticket price.
Parow comments about his newly launched craft brandy: “When I was a lightie, I never could have imagined that anyone would even like my tunes, let alone me having my very own brannewyn! Now we can all finally drink a real brandy, not like these other brandy labels who told me they can’t work with me as their target market is a higher LSM than my fans…basically saying my fans are not fancy or rich enough to drink their brandy – yet my fans are the people who drink the most of their freakin ‘fancy’ brandy. So now I have a brandy for everyone; whether you live in a shack or a mansion; drive an Escort or a Porsche. It’s REAL brandy for REAL people and it tastes better than any other brandy out there – I promise you that!”
Concludes Jorberg: “Craft drinks are the way to go as we have proven time and time again! You can be assured that Beerhouse will continue to be on the forefront of any craft revolutions. Our vision is to have 20 Beerhouse branches by 2020, and we’ll only succeed in achieving this by remaining the number one choice destination for the best drinks (and #BrewFood) experience.”
