Coffee pods set to overtake instant and ground coffee

hey’re more expensive and less eco-friendly than ground or instant coffee, but we can’t get enough of single-serve pods.

A recent study from Kantar Worldpanel revealed supermarket pod sales – including brands such as Nespresso, Tassimo and Dolce Gusto – will soon overtake standard roast and ground coffee after an increase of 29.5 per cent over the last 12 months, bringing sales to £137.5 million.

During the same period, sales of roast and ground varieties rose by only 2.5 per cent to £167million.

Starbucks is getting ready to roll out its first Nespresso compatible capsules in the UK following the increase in the sales of coffee pods over the last few months, while smaller brands have been busy launching gourmet pods packed with high-quality beans.


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