Country star Thomas Rhett has ventured into the booze business with the unveiling of Dos Primos Tequila, a new premium tequila company inspired by family, music and the great outdoors.
The singer teamed up with his cousin, Jeff Worn, on Dos Primos and the brand launches this month with a premium blanco tequila made from 100% blue agave sourced from estates in Los Altos and Jalisco, Mexico.
The Spanish name literally translates to “two cousins”.
The tequila is described as having “earthy herbal notes on the front palate, followed by smooth floral and citrus hints.” Each bottle of Dos Primos, meantime, features a fabric label bearing the signatures of Worn and Rhett, along with a black-leather cord wrapped around the neck — a nod to the leather bracelets Rhett is often seen wearing.
Rhett and Worn first began exploring a tequila line in 2018 but the launch kept getting push back, with both guys wanting to perfect the product before bringing it to market.
the Georgia native says it was a no-brainer to launch a tequila brand, as it’s become a drink of choice in his family. “My wife and I love to enjoy tequila together, and our decision to create a new tequila brand grew out of just loving being with family,” he says. “I’m excited for people to share a bottle with friends, sip it around a bonfire or enjoy it on a fishing trip or at tailgate or concert,” he adds. “Jeff and I wanted to create a tequila that was expertly crafted and could be enjoyed year-round – regardless of the season or activity – with the people we care about most.”