Craft brewery gets sued by Sony for Breaking Bad Beer


Those who fit in the middle of the Venn diagram of “Breaking Bad” and booze lovers might miss Sony’s 2015 short-lived promotional spirit for the show — Heisenberg, “The One Who Knocks” Blue Ice vodka. But as craft beer fans and certain Californians know, there’s another option out there.

Knee Deep Brewing Co., in Auburn, Calif., has made a “Breaking Bad”-themed Indian pale ale since the same year that kooky vodka hit shelves. Breaking Bud has become the brewery’s bestseller, and it nabbed the bronze for American IPAs at the 2016 Great American Beer Festival.

Sony Pictures Television, one of the show’s production companies, isn’t as pleased with the beer. Sony filed a lawsuit Tuesday against Knee Deep in California district court, citing trademark infringement and brand dilution, among other grievances.

Such a beer was probably inevitable. Pop culture references are frequently used by breweries, and “Breaking Bad” — a show about a chemistry teacher who uses his knowledge to make illicit substances — is a particularly good fit for the edgy craft beer world. There has already been a Heisenberg’s Dark and a Walt’s White Lie out of Marble Brewery in Albuquerque, the same city where the show was set.


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