Don’t miss the chance for your label to shine! Entries for the sixth annual Wine Label Design Awards, the third annual Beer Label Design Awards and now for the first time, the Spirits Label Design Awards open early in the new year.
The awards are proudly sponsored by self-adhesive label supplier Rotolabel and are convened by Winemag.co.za – Wine magazine was published from 1993 until 2011 and now lives on in digital form. Self-adhesive label supplier Rotolabel has been associated with this initiative since inception, last year we welcomed UPM Raflatac and Synchron as secondary. Stellenbosch design studio GR\FT will be responsible for collateral material.
The motivation for the competition is to reward outstanding design as an influence on wine, beer and spirit purchases and all South African wine, beer and spirit producers as well as design studios are invited to enter by the deadline of 19 February 2020. An entry fee depending on category applies.
Distinguished judges have been appointed as follows:
Christian Eedes, Editor, Winemag.co.za (all)
Sean Harrison, Executive Creative Director, Graft (all)
Carla Kreuser, Freelance and previously creative director at The Jupiter Drawing Room (wine)
Rebecca Constable, Product Developer for Wine, Woolworths (wine)
Giles Edwards, Chef: La Tête (wine)
Lucy Corne, beer judge, beer and travel writer (beer)
Greg Gilowey, Beer Country (beer)
Troye May, beer judge, homebrewer, host of #Beertime podcast (beer)
Patrick Leclezio, drinks writer (spirits)
Leah van Deventer, drinks writer (spirits)
Bernard Gutman, drinks writer and presenter (spirits)
Wines will be judged in four categories: 1) under R80 a bottle; 2) over R80 a bottle; 3) over R500 a bottle and 4) labels forming a series – no price constraints.
Beers will be judged in two categories: 1) single labels and 2) labels forming a series.
Spirits will be judged in two categories: 1) single labels and 2) labels forming a series.
Judging criteria include originality of concept, execution, shelf appeal and effectiveness as a piece of communication.
Wine, beer and spirits must be produced in South Africa; commercially available and the minimum stock requirement is 50 six-bottle cases. Each entry must be accompanied by a 150-word creative rationale.
After official judging, finalists will then be displayed on Winemag.co.za for a set period to allow for consumer voting to determine a “People’s Choice” winner. The award ceremony takes place on 18 March 2020. Post the awards ceremony, the winning wine labels will be taken on a roadshow around the country with the TOPS at SPAR Wine Show, where visitors will be given a chance to vote for their favourite wine label.
The entry kit will be available online from 6 January 2020, closing date is 19 February 2020.
Join the conversation on twitter: @Winemag #LabelDesignAwards #Wine #Beer #Spirits
