George Clooney enters mezcal market with sleek new premium bottle

Last year, actor and director George Clooney made headlines when he sold his tequila brand Casamigos to Diageo for $1 billion. Now he’s determined to return to the spirits world with a mezcal. Partnering up again with businessman Rande Gerber, George Clooney mezcal will be under the Casamigos portfolio and is to be released on several markets on the 1st of April 2018.

The United States, UK and Australia are some of the countries in which Casamigos Mezcal will be launched initially. The premium agave spirit, a traditional Mexican speciality, will come in visually striking 750 ml bottles matte grey coloured and finished in an oven for a distinctive look and texture. The bottles will be priced $60.