How do you smuggle 48,000 cans of Heineken into Saudi Arabia?

Legally, alcohol is banned in Saudi Arabia. In reality, however, there are people in the country who drink.

If you’re wondering how exactly they actually get that alcohol, consider the multiple reports in the Saudi press today that describe how the Saudi authorities at border with United Arab Emirates caught a man with 48,000 cans of Heineken – all disguised as Pepsi cola.

“A truck carrying what first seemed to be normal cans of the soft drink Pepsi was stopped and after the standard process of searching the products, it became clear that the alcoholic beers were covered with Pepsi’s sticker logos,” Al Batha border General Manager Abdulrahman al-Mahna was quoted as saying, according to Al Arabiya News.

This video shared by the Saudi customs agency shows just how convincing the disguises were.


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