Jack Daniel`s to launch white whiskey

The first since the Prohibition Era white whiskey will be available in U.S stores again from early next year. Jack Daniel’s has developed a “white dog” whiskey – a colourless, un-aged rye whiskey.

The white liquor has ‘a sweet and fruity smell, plenty of rye bite, and a crisp, dry finish’.
It contains a combination of 70 per cent rye – 19 per cent above the legal minimum for a rye whiskey –18 per cent corn and 12 per cent malted barley.

Master distiller at Jack Daniel’s, Jeff Arnett, said that the formula provides a ‘new and unique tasting experience’.

Jack Daniel’s has hinted that it has also been experimenting with an aged rye expression, but as yet, there are no plans to go to market.

Mr Arnett added: ‘We’ve produced just a little bit to experiment around and let some mature in case should this be a long term offering.

The whiskey is not only the first time Jack Daniel’s has formally released a “white dog”, it is also the first release by the Tennessee distillery to use a new grain bill in over 100 years.

Jack Daniel’s Unaged Tennessee Rye will be available only in the U.S with an RRP of US$49.99.