Jay-Z’s life without Cristal

So, Jay-Z really meant it: He’s done getting pissy-pissy with the Cris’? A few year ago this big mouth rapper decided to boycotting Cristal champagne in response to what he described as “racist” comments by an executive with Louis Roederer, the company that produces the high-priced bubbly.

In an article published in the Economist’s Intelligent Life magazine, Frédéric Rouzard, Roederer’s managing director, indicated a certain ambivalence about the cachet that Cristal has acquired among Jay-Z and his cohort. Asked whether hip-hop artists’ fondness for the champagne might be hurting the Cristal brand, Rouzard was fatally candid: “That’s a good question, but what can we do? We can’t forbid people from buying it.”

After this the Def Jam Recordings president and CEO stopped selling Cristal at his 40/40 nightclubs and also removed the name from his lyrics.

So what champagne is the man drinking now? If rappers are going for sheer quality, Krug is the obvious choice.  In good years, Dom Perignon is sublime, but it can be a letdown in middling ones.

Jay-Z and his buddies celebrating in style

Top Photo: Jay-Z is sipping on some or other expensive champagne while watching a game between the New York Yankees and the Kansas City Royals. Luckily his wife Beyonce wasn’t there or she would have falling drown drunk by the 9th inning.