“Even kids cannot stand life unless they have a drink,” reads the product’s advertising slogan.
The beverage, one of whose ingredients is the Latin American plant guarana, sells for around 380 yen per 330-milliliter bottle. The bottles themselves are colored brown to make the drink look even more like its more potent counterpart, the company said.
The drink started out as Guarana, a cola beverage that used to be sold at the Shitamachi-ya restaurant in Fukuoka, run by 39-year-old Yuichi Asaba.
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