The international bar celebration, Old Fashioned Cocktail Week 1-10 November 2018, gains a seventh partner.

Toschi Amarena red cherries will help ensure that Old Fashioned cocktails are dressed up with a distinctive vibrant red, gourmet garnish. Bars regularly use one, two or more cherries on a cocktail stick, or simply dropped into the cocktail. Cyrille Hugon, co-founder and director of Old Fashioned Week, adds: “The presentation of a cocktail is always enhanced by a high-quality garnish, and so we are delighted to welcome Toschi as our partner for cocktail cherries. Toschi is renowned for its gourmet ingredients for cocktails and culinary use”

Toschi is headed by Giorgio Montorsi and Massimo Toschi, and is located in Vignola, near Modena, Italy. Toschi Amarena red cherries in a jar are preserved in syrup with part of their stalk intact: cherries, sugar, glucose syrup,citric acid, natural colouring from Italian grapes. They are available in most of Europe, USA, Japan, Middle East, Dubai, Singapore and Australia www.toschi.it

Old Fashioned Week celebrates the father of all cocktails, the Old Fashioned. Bartenders around the world will reach for their mixing spoons and show off their old fashioned and new fashioned creativity for ten days in November. Old Fashioned Week (OFW) is the annual global celebration of cocktailing. It boldly increases its impact from its third year in 2017, and for 2018, it now launches with ambassadors in 13 international zones, to embrace many of the highest profile cocktail cities in the world. This embassy of top spirits experts and writers will help inspire bars to serve up the most classic, innovative, original, premium or daringly different Old Fashioned cocktails. They aim to extend the legend that makes it the most enduring and popular cocktail in quality bars (in the World’s 50 Best Bars).

Bars are invited to participate by registering on the OFW website by 20 October; all set for Old Fashioned Week 1-10 November 2018. So expect to hear that bar call ‘Mix me an Old Fashioned’, from discerning cocktail drinkers in their favourite bars.

Old Fashioned Week will target over 1,000 bars in 2018 (increasing from 800 participating bars in 2018). It has flourished from its modest concept to a worldwide diary date – thanks to its creators Michael Landart of popular neighbourhood bar Maria Loca in Paris, and rum enthusiast Cyrille Hugon who founded Paris Rum Fest and Rumporter Magazine. Participating bars will serve Old Fashioneds using at least two of the sponsoring spirit brands. Beyond that, they can freely use their other regular listed spirits. Consumers can enjoy individually conceived events, promotions, and generally good old fashioned drinking fun. Bars, and also shops, can announce their activities on the Old Fashioned Week website and show off their creations via OFW social media.

For Old Fashioned Week enquiries, and for the principal press release:
Su-Lin Ong, PR, London UK +44 (0)20 8747 4843 UK +44 (0)7973 519176 [email protected]
For about Toschi Amarena cherries:
Elena Montorsi, marketing manager for Toschi Vignola S.r.l, Italy +39 059 768711 [email protected]