A prankster has decided to make wine a bit more interesting in his local shop.

Because the drink is pretty boring these days, isn’t it? We’re no longer swishing glugs about our tongue like mouthwash, pondering the aromas of a playful little Chenin, or spending anything more than a fiver on a bottle.

Regions of choice like the Loire valley, Provence, and Burgundy, have been replaced by Costcutter, the 2-4-1 section, and Strongbow. And if your bottle is determined by more than colour or price then you certainly aren’t buying it in Tesco.