Boutique PR, marketing, social media and events agency, Red Carpet Concepts, has been appointed as PR representative for Nitida Wine Estate, situated in the rich Durbanville Wine Valley.
Nitida is a petite family owned cellar producing real, honest, handmade wines. Over the years the estate has established its wines as elegant without being insipid, bold without being aggressive and of high quality without being over-wooded. Nitida made their very first double-gold Sauvignon Blanc in 1993 and by 2001 it was recognised as a benchmark Semillon producer. Today, Nitida is one of the most consistently awarded and loved boutique wine cellars in South Africa, verified when it was named Top Producer at the 2009 Michelanglo International Wine Awards.
Red Carpet Concepts won the account following a three-way-pitch against two respected Cape Town-based agencies. “We are delighted to be chosen as the PR representative for such a prestigious wine estate,” says Jade Allen, MD of Red Carpet Concepts.
The retainer is effective as of May and will include a variety of creative public relations activates as well as marketing, media launches, public events and social media marketing for the estate itself and for its onsite restaurant, Cassia.
For more information on Nitida Wine Estate or Red Carpet Concepts, kindly contact PR account manager, Leozette Roode, on 087 230 7291 or email her via [email protected]. Alternatively, visit www.redcarpetconcepts.co.za.
