We know you love your moms. No, not your own mothers, but the moms that make up a large proportion of your customers. Ever wonder what they’re thinking? Do you think about what might motivate them to come back and shop in your store more frequently?

Well, we here at Snooth do. As part of our recent Grapes & Grain Opinions Panel, we asked some questions to find out about the drinking habits of moms. What we learned may surprise you.

Everyone is feeling the pressures of today’s modern life, and 70% of Americans say that moms today have it tougher than their counterparts did 20 or 30 years ago, according to a 2007 Pew Research Center Study. Why is this of importance? Because moms make the majority of purchasing decisions in their households, including on wine, and they are forced to make those decisions in a flash, usually in your store!