Two Oceans wine must change their packaging

Two Oceans’ advertising misleadingly implies that its wines come from Cape Point, when in fact it is based in Stellenbosch.

Now the Advertising Standards Authority of South Africa (ASA) has ruled that Two Oceans must withdraw some of its “misleading” television and internet advertising, and must change its packaging.

The ruling, handed down on Friday, was the result of a complaint by Cape Point Vineyards. It pointed out that it was the only grower and producer of wines in the Cape Point district.

Two Oceans is owned by Distell.

Suzaan Laing, for Cape Point Vineyards, said Two Oceans’ wines did not originate at Cape Point, or even the Cape Peninsula, as its labels and advertising campaign suggested