Fanta Promises More Fun With Juicy+ And Sara Ali Khan

With the launch of this new variant, Coca-Cola India, is broadening its portfolio by introducing sparkling beverages blended with fruit juice


Graphixstory Wins Creative Challenge To Design Limited Edition Absolut Vodka Bottle Bags

Five pieces of work have been selected by Absolut and Pernod Ricard from 500+ designs sent from all over the world for the location inspired edition

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Taking Pop Culture Route To Win India’s Millennial Hearts: Ankush Manchanda, Bacardi

Manchanda, Director - Digital Marketing (Asia, Middle East and Africa), Bacardi explains how it is becoming imperative for brands to strategize at multiple levels to elevate engagement levels


Why Ad Campaigns Of Tata Motors, Dove & Nescafe Won Gold At Icma 2017?

A look back at our prestigious winners of last year's Audacity e4m Indian Content Marketing Awards who won the gold for their exceptional brand stories


Nescafé Romances Mumbaikars With New Ooh Campaign

Executed by Street Talk, this time the brand solely chose the OOH medium, considering its TG


Budweiser Launches Equity Campaign To Mark A Decade In India

Developed by New York based creative agency Anomaly, the campaign is a bold and unapologetic narrative of the brand’s story

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