Wine holds off Beer as most Googled Alcohol Beverage of 2014

It’s been a long year of hard drinking and I’m sure we will all end strong with the festive season upon us. Yes the finish line is in sight, so dig deep, down your glass and pour another damn Chardonnay.

Search Trends

2014 was a tough year for wine online. It might be the most googled alcohol beverage of the last 10 years, but with a steady decline and the rise of craft beer, for a few months in 2014 beer surpassed wine in search results.

Shopping Trends

Booze buying online is set to reach new heights in this upcoming year and although it was a close race between beer and wine for the top spot this year, the real star was whisky, which flew off the shelf in the last quarter.