Following a two month long search for South Africa’s Good Guy, Bell’s Whisky, South Africa’s number one alcohol brand, has announced Nirmal – as its overall grand winner of the “Bell’s Share a Million with a Good Guy” promotion. Nirmal will split the R 1million prize money with his brother-in-law, Shunil – who nominated Nirmal as the “Bell’s Good Guy” and put him in the running for the grand prize.
The nationwide radio and in-store promotion which launched on 20 August 2013 -invited consumers to nominate an individual who embodies the Bell’s pillars: Respect, Honesty, Selflessness, Perseverance, Generosity, Compassion and Responsibility. The competition mechanics required consumers to purchase a Bell’s and enter their unique number via USSD to stand a chance at winning the R1 million prize to share between themselves and a deserving man.
Once all the stories were in, listeners were encouraged to tune into Metro FM daily to hear the Bell’s Good Guy Stories, vote for their favourite and stand a chance to win a Bell’s Whisky gift pack.
Nirmal, who was nominated for always going the extra mile for his community, comments: “I was taken aback when I heard that my brother-in-law held me in such high regard, so you can only imagine the excitement when I received the news that our story had won!” Shunil who nominated him adds that, “Nominating my brother-in-law as a possible Good Guy was a no-brainer for me. I have always admired his humility, generosity and selflessness, so when I heard of what constituted as a Bell’s Man of Character, he was the obvious choice for me.”
Bell’s Brand manager, Thandeka Ngqumeya says that, “We are pleased with how well the campaign was received by the public. Also, having followed the stories closely, it was encouraging to see that there are so many South Africans who are contributing to the upliftment of our nation, one individual at a time.”
Thandeka concluded by saying that, “Part of our ongoing commitment is to continue saluting such men, as well as women, and we hope that Nirmal’s story will be an example for the rest of the nation to follow.”
