I like — nay — love beer. But I’ll be honest, when I first heard about Fizzics and its promise to deliver the perfect pour of tap-quality beer from any can or bottle I dismissed it. It seems like the sort of silly snake oil you’d find in SkyMall or Sharper Image. But, I gave Philip Petracca, the CEO of the company the opportunity to convince me otherwise.

He swung by the Engadget compound with a cooler full of beer and a pitch full of science. I’m convinced he’s not just some huckster, but whether or not Fizzics truly makes beer better is a different question.