Dom Pérignon And Lenny Kravitz Collaborate In New Creative Campaign

Champagne house Dom Pérignon and Lenny Kravitz – the American film actor and musician – are set to collaborate on an exclusive creative project.

The joint project has been pitched as a ‘meeting of two icons’, according to a teaser press release circulated by  Dom Pérignon, the Moët Hennessy-owned Champagne house, earlier today (8 May).

The announcement was precipitated by a breadcrumb trail of social media posts via Dom Pérignon’s Instagram account, which began two days ago.

The posts feature flickering film sequences of four-time Grammy Award winner, Lenny Kravitz, playing piano at Westlake Studios in West Hollywood alongside glasses of DP, with enigmatic captions like ‘inner fire’ and ‘inspiration comes full circle’.

‘I have friends who like to have people over and it’s centred around opening a bottle of Champagne and celebrating life just because it’s Tuesday,’ said Kravitz in one video.

Artistic projects are nothing new for Dom Pérignon, which is part of the LVMH wine portfolio – a company well known for launching collaborations across its luxury brands.

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