Fender launches guitar-themed wine

We always thought whiskey was rock and roll fuel, but if Fender’s latest release is anything to go by it’s actually a fruity red that’ll put you in the mood to make some sweet music.

That’s right, Fender has teamed up with Californian booze-makers Armida Winery to release Fender wines, in their own words “another lifestyle brand extension that allows musicians and music lovers to experience the passion and quality of the Fender brand.”

The range includes a Strat-themed Cabernet Sauvignon (“bright, concentrated flavors, substantial body and a bold presence”), a Thinline Telecaster Pinot Noir (“blueberry, raspberry, black cherry and brown sugar flavors that finish with a hint of fruit pie” and a Jazzmaster Chardonnay (“emerges as a prime example of structure and mellow, lingering undertones”).


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