2013 was a hard year in advertising. Bad news at lots of agencies and little reward.

So, when Christmas came and the year was about to end, we wanted to make a nice gesture to our advertising colleagues: a present they could quietly enjoy, even on the worst nights.

And so Ron Draper was born. A rum (“ron” in Spanish) to remind us that even if the ideas are drying up, the clients aren’t taking risks or the budgets are getting smaller, things can always be better. Because they were before. In the golden age of advertising.