If a radio campaign doesn?t work, marketers don?t blame the creative work, they blame the medium. To fix the problem, the brief should be turned on its head to be resolutely customer focused, a glo?

Two of Canada's big three brewers announced they were becoming one big rival to Labatt in 1989.

The beer has been around for almost a century in various markets.

The #NoExcuse campaign by the beer brand Carling Black Label will be intensified countrywide starting in 2019.

Carling Black Label launched the movement last year to challenge and propel South African men to be positive influences.

As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure...

Former Kaizer Chiefs centre-back Dominic 'Domza' Isaacs believes not having the Carling Black Label Cup in pre-season helped last weekend's Soweto Derby live up to expectations.

“I can’t blame him (for leaving Chiefs). He spent so much time on the bench. Even when he was playing, they didn’t allow him to make a mistake.”

What does it mean to be a man? Most of us, a new Carling ad says, learned the wrong way, from our fathers, about being bold, brave and strong...

Without showing my age too much, I grew up in the United Kingdom during a golden age of advertising. A time where if you wanted to skip a television ad, you?d go make a ?cuppa? between commercial brea