World Gin Day on 8 June isn’t just a day to enjoy gin—it’s an invitation to break free from the ordinary. It’s a day of pure, unadulterated boldness. This month, BULLDOG Gin is inviting gin-lovers and the adventurous-at-heart to challenge the norms, awaken their senses, and #BeginBOLD.

 

BULLDOG Gin’s Bold Ones campaign celebrates those who dare be audacious and carve new paths, previously highlighting the stories of musician Lady Du and fashion designer Wanda Lephoto—and now, the brand is set to launch a new Bold Ones campaign this season. In addition, BULLDOG is taking the opportunity to turn the lens inward and pay homage to its founder, Anshuman Vohra, who boldly created a gin that disrupted an entire category.