Propelled by a love of “lucky” red wine, China’s drinkers are now the second-biggest consumers of high-priced wine in the world, new figures show.
Tipplers on the mainland and in Hong Kong, who are lumped together in a report prepared for international wine show Vinexpo, trail only the US in their willingness to spend US$10 or more on a bottle of wine.
The new development comes on the back of a triple-digit percentage growth in the overall mainland wine market – now fifth in the world – and its rise to become the top consumer of red wine last year.
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