Diageo Brands Lead Impact’s “hot Prospect” Tequilas

As recently as 2013, the above-$25 Tequila category had total U.S. volume of 4.7 million cases, according to Impact Databank. Since then, the above-$25 segment has expanded by 40% to 6.6 million cases, and it shows no sign of slowing ? Continue reading ?


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