Over 6,000 travellers participated in the campaign which took place in November 2018. The Bombay Sapphire ‘Stir Creativity’ pop-up at Melbourne Airport in November delivered ‘significant shopper enagement’. Over 6,000 travellers participated in the campaign during November 2018, which extended along the traveller journey from security and through the Dufry store with eight different touch-points ending at the mix it bar. The initiaitve was backed by a digital screen showing live ‘#stircreativity’ uploads from travellers. Sherryn Woods, Manager, Corporate Events & Commercial Partnerships, Melbourne Airport said: “I absolutely love it! I can see all the shoppers are having so much fun with it and the sales team have been fantastic.” ENGAGEMENT STATIONS The engagement ‘stations’ were designed to inspire people to explore Bombay Sapphire and its botanicals in pairing with different garnishes, helping consumers design their own personal Sapphire cocktail serve. This was based on their