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Bbh China Creates Virtual Restaurant In Mobile-led Campaign For Martell Cognac

BBH China has created a mobile-led campaign for cognac brand Martell owned by Pernod Ricard. Titled ?Martell Curious Restaurant?, the campaign involves scanning a QR code to gain entry into a virtual restaurant. Mobile users can then participate in one of the three storylines. The stories involve tense situations among diners in the restaurant that ?

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