Pepsico Redesigns The Two-liter Bottle For An Easier Pour

The company?s largest consumer bottle now curves inward around two-thirds of the way down the container, with ridges carved in that are meant to echo the visual identity of each beverage?s branding. Pepsi?s indents mirror the curves of its globe logo, for example, while Mountain Dew?s new bottle features mountainous jagged lines.


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