Everyone from Kim Kardashian West to your next-door neighbour is going crazy for the latest juice trend, celery juice. But is it actually as beneficial as everyone claims?

Last year, it was all about the ketogenic diet, which had us throwing out our toasters and buying up bacon in bulk. The year before, intermittent fasting, resulting in cranky co-workers on fasting days eyeing your lunch off.

And this year, it appears Harvey Norman is set to sell out of juicers, because celery is now being touted as the answer to our festive season woes.

Spearheading the celery charge? That would be Anthony William, also known as The Medical Medium, a New York Times best-selling author and so-called “Originator of The Global Celery Juice Movement”.

According to William, wellness is found at the bottom of a green filled glass. All you simply need to do is drink 470ml of pure celery juice every morning and wait 15-30 minutes before eating or drinking anything else. Easy, right?

Among celebrity fans (including Naomi Campbell, Gwyneth Paltrow and Pharrell) are hordes of devotees the world over taking to social media sharing how the green stuff has cured them of everything from mental health problems and infertility to skin conditions like eczema and acne.

But according to Accredited Practising Dietitian, Stefanie Valakas, there’s one problem: There’s no scientific evidence to support the claims that have been made about downing the juice.

“There’s no doubt that celery is a nutritious food. It’s a vegetable, so it’ll up your folate and fibre intake, but you’re best to get this from actual eating it whole.”

Why? Because juicing reduces the fibre content, which is important for not only our bowel health and gut microbes, but for keeping us satisfied.