Budweiser is paying tribute to the Notorious B.I.G. with a new tall boy can and merch collection in partnership with the Christopher Wallace Estate. The limited-edition cans became available on July 14 exclusively in New York.
The can design is directly tied to Biggie Smalls’ musical legacy and Brooklyn home. The can feature a hand-drawn sketch of him with phrases like “Brooklyn’s Finest” and “King of New York,” as well as the Brooklyn skyline. The Budweiser creed has also been replaced with iconic lyrics from the rapper’s Ready to Die cut “Unbelievable”: “Live from Bedford-Stuyvesant, the livest one/Representing BK to the fullest.”
The collectible merchandise includes t-shirts, sweatshirts, and sweatpants emblazoned with notable Biggie imagery paired with Budweiser’s telltale motif, i.e. the bowtie and package label. One-piece also features the legendary portrait of the artist with his crown,
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