Watch Channing Tatum freak out customers with personal delivery of his vodka

Channing Tatum found himself playing a new role this weekend: delivery boy.

In collaboration with the Saucey App – an alcohol delivery service — Channing Tatum took to the streets to bring his vodka brand, Born and Bred, into the homes of unsuspecting Saucey users.

Tatum also filmed the encounters on Instagram, and the reactions are priceless — if albeit a little profanity-laced, as Tatum pointed out in one caption.

“A few of you owe money to the swear jar,” he wrote.