People need it, people drink it, and now more and more people are thirsty enough to pay for it.

 

Memorial Day weekend kicks off the start to the summer beer drinking season and you can be sure social-media-savvy beer drinkers will be engaging with their favorite brands as they sip their summer brews.

 

mproved sentiment towards the U.K. economy is driving a boom in champagne consumption, as the bubbly beverage fast becomes an “everyday” drink for Brits, global wine merchant Bordeaux Index says.

 

Make mine a small beer: micropubs –mini drinking holes – are popping up around the U.K. and are looking to fill in the gap left by the decline of the traditional British “boozer”.

 
 
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