How Absolut Vodka will use the Internet of Things to sell more than static pieces of glass

Most FMCG companies sell ‘dead products’, in that once they’re off the shelf, there’s little more a brand can do to talk to a consumer.

 

Pepsi replaces Coke as NBA sponsor, ending 28-year partnership

Coca-Cola and the NBA (National Basketball Association) have ended their 28-year marketing partnership, with rival Pepsi taking over sponsorship of the US sports body.

 
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Tesco`s wine supremo shines a light on UK wine habits

Dan Jago, the highly-respected category director of beers, wines and spirits, at Tesco revealed some insights on its wine shoppers using Clubcard and other data.

 

Johnnie Walker returns to TV after 50-year hiatus

Diageo’s Johnnie Walker is embarking on its first UK TV campaign for 50 years, as part of the brand’s plan to revive the flagging whisky category by attracting a new generation of younger consumers.

 
 
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